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thumbnail 讓農產變地方特產！觀光、網路創心加值　讓西拉雅被看見
Sep 3rd 2013, 09:57, by service.nownews@gmail.com (nownews)

〔記者葉立斌／台北報導〕全台各地有許多農民他們每日辛苦耕耘從事農作，外界給了他們新稱號「小農」。過去他們賣出的農產品，通路商僅用低價收購，到了消費者面前卻變成高價商品。因此，交通部觀光局輔導這些小農進行轉型，加強品牌行銷，吸引消費者直接到原產地購買，不僅能讓小農們省下與大盤商交涉之麻煩，消費者用低廉價格獲得新鮮商品，更能帶動當地觀光！

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